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Topps: A 3D hit makes baseball cards relevant again
- United States
- Consumer Durables & Apparel
Augmented Trading Cards
- D’Fusion @Home
Total Immersion brought the standard baseball card to life with an Augmented Reality make-over. By placing one of the new Topps 3D Live cards in front of a webcam, a three-dimensional avatar of the player emerges on the screen. When the user rotates the card, the player rotates in full perspective. The Augmented Reality on integrated cards also launches pitching, batting and catching games using the computer keyboard.
“This is the ‘Beam me up, Scotty’ version of a baseball card that will get kids to buy more. We see this baseball season as a redefining moment for us.” -Steve Grimes, Chief Digital Officer, Topps