Topps: A 3D hit makes baseball cards relevant again

Topps

  • 2009
  • United States
  • Consumer Durables & Apparel

Augmented Trading Cards

  • D’Fusion @Home
  • PC
    Mac

Credits

  • Total Immersion

Tags

Topps , Consumer products
Facing dwindling sales, Topps needed to give their cards an edge to attract customers in the age of today's internet.

 Total Immersion brought the standard baseball card to life with an Augmented Reality make-over.  By placing one of the new Topps 3D Live cards in front of a webcam, a three-dimensional avatar of the player emerges on the screen.  When the user rotates the card, the player rotates in full perspective.  The Augmented Reality on integrated cards also launches pitching, batting and catching games using the computer keyboard.

The launch of Augmented Reality baseball cards attracted considerable attention in both trade and consumer markets, while the product struck a chord with Topps prime demographic.

“This is the ‘Beam me up, Scotty’ version of a baseball card that will get kids to buy more.  We see this baseball season as a redefining moment for us.” -Steve Grimes, Chief Digital Officer, Topps