STC: Taking their trade show to the next level

For the Middle East’s biggest technology retail event, telecom leader STC needed to stand out from the crowd.

Total Immersion and the Come&Do Agency developed one of the biggest Augmented Reality events to date for the appearance of STC at Gitex 2010.

Starting with an AR-powered invitation card, Total Immersion created a multi-faceted Augmented Reality experience to brand and to promote STC products and offers. The great STC booth hosted kiosks with Augmented Reality games and giveaways, light-painting exhibitions and live presentations enhanced by interactions with life-sized racing cars, elephants and dinosaurs.

Results: By taking an unprecedented approach, STC created the biggest splash at this major event, demonstrating the innovation and consumer appeal that fit the brand’s marketing objectives.