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Pringles wins international attention
Total Immersion partner Axis3D developed an online football game promoting the Pringles brand in China. The Augmented Reality experience provided a unique human interface that controlled the football player via use of the famous Pringles packaging. Timed and promoted to coincide with the World Cup, the marketing campaign drove consumers to buy the Pringles can in order to play Augmented Reality football games on the internet.