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Paramount Pictures: Transforming promotion into a total experience
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Total Immersion collaborated with creative marketing agency Picture Promotion Company, created an Augmented Reality website tied to the film and its popular character, Optimus Prime.
The AR empowered site allowed webcam visitors to wear a virtual Optimus Prime mask that moved with them in realtime as part of a “We Are Autobots” 3D experience based on the hit film.