Paramount Pictures: Transforming promotion into a total experience
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For its blockbuster release of Transformers: Revenge of the Fallen, Paramount wanted to raise the bar for its film promotion.
Total Immersion, working with creative marketing agency Picture Promotion Company, created an Augmented Reality website tied to the film and its popular character, Optimus Prime.
The AR empowered site allowed webcam visitors to wear a virtual Optimus Prime mask that moved with them in realtime as part of a “We Are Autobots” 3D experience based on the hit film.
Total Immersion was awarded Best Web Based Augmented Reality Demo by Augmented Planet.
