Paramount Pictures: “I Am Iron Man 2” gains a new wave of fans

Paramount Pictures

  • 2010
  • United States
  • Media

Magical Mirror

  • D’Fusion @Home
  • PC


  • PPC Interactive


Augmented Reality , D'Fusion @Home , Digital Marketing , Iron Man 2 , Marvel , New Projects , Online Marketing , Paramount Pictures , Partners in action , PPC , Social Media , Total Immersion UK
Building on the worldwide success of Iron Man, the studio chose to use new promotional opportunities for Iron Man 2.

Total Immersion and PPC Interactive unveiled “I Am Iron Man 2,” a robust Augmented Reality experience timed to the sequel’s theatrical release.

Using advanced face-tracking capabilities and  movement detection, fans could slip inside Iron Man’s HUD (Heads Up Display) on the promotional website and take a spin as the Marvel superhero.  Captured shots of the video were made able to share via social networks like Facebook.  Gesture detection allowed users the choice of seeing themselves as Iron Man, or seeing the world through the HUD.

The I Am Iron Man 2 experience registered hundreds of thousands of downloads, promoting the film and extending brand interaction.