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Citroen: Steering customers to an exciting brand experience
- Automobiles & Components
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Total Immersion partner Astuce Prod created an Augmented Reality racing game that Citroen could feature in its showroom kiosks.
The experience started with a DS3 steering wheel printed on a promotional flyer. Holding the flyer up to the kiosk launched the AR game and brought the steering wheel to life, allowing the user to pilot their DS3 in an exciting race through city and countryside. Users could also command 3D wire-frames of the DS3 that showed off the car’s design features.