Alstom : The power of a graphic demonstration
With a new CEO driving a new corporate strategy, the energy and transportation giant needed to make a big impression.
Total Immersion created an AR-driven presentation for Alstom to share its vision of the future with 700 of its most important worldwide managers. With CEO Patrick Kron directing the experience, a 3D city of the future rose up from the stage. Though a remarkable series of Augmented Reality effects, Kron was able to hold a hydro-electric dam in his palm, or with the sweep of his hand reveal an underground subway system. The presentation ended with the dramatic “appearance” of a 2/3-size high-speed train on the stage magnifying the new strategy of the company.
According to a conference survey, 99% of the audience was “very satisfied” with the innovative demonstration and its enhancement of Alstom baselines and objectives.
