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Alstom: The power of a graphic demonstration
Total Immersion created an Augmented Reality driven presentation for Alstom to share its vision of the future with 700 of its most important worldwide managers. With CEO Patrick Kron directing the experience, a 3D city of the future rose up from the stage. Though a remarkable series of Augmented Reality effects, Kron was able to hold a hydro-electric dam in his palm, or with the sweep of his hand reveal an underground subway system. The presentation ended with the dramatic “appearance” of a 2/3-size high-speed train on the stage magnifying the new strategy of the company.