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Augmented Reality Helping Customer Flow

Submitted by Andrew Cassidy on Thu, 02/14/2013 - 15:58
Jamaican cable operator, Flow Jamaica, called on Total Immersion partner CGR Communications to create an out-of-home augmented reality experience to help recruit customers and acquire leads for its Set Top Box, HDTV and telephony services.
 
Visitors to the popular Jamaica Jazz and Blues Festival 2013 were given flyers inviting them to the Flow Jamaica stand. Once there, they could hold up the flyer to a big screen to control an augmented reality experience.
 
As an extra surprise, a number of the flyers were specially marked to trigger a special augmented reality experience entitling their holders to a prize.
 
With many other companies at the festival competing for visitors' attention, Flow Jamaica was very pleased to measure a significant lift in traffic to its own festival stand over past years and over its neighbors.
 
Find out what buzz was about: Watch the video on YouTube
 

 

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2013: Augmented Reality on top of the Agenda

Submitted by Andrew Cassidy on Fri, 01/25/2013 - 13:06
As we enter the New Year, augmented reality is the subject of renewed media attention.
 
French media outlet Journal du Net and the La Tribune business paper have both published write ups on the current state of augmented reality.
 
Long touted as the future of mobile devices, AR is finally about to enter the second ascending leg of the Hype Cycle - or new technology adoption cycle as described by Gartner Inc.
 
According to the articles, augmented reality looks destined to go beyond smartphones and tablets and take on a much more pervasive role for consumers and business alike.
 
Interviewed for JDN, Total Immersion CEO, Bruno Uzzan was quoted as saying:
"The Internet giants without augmented reality technologies are going to quickly take notice of the potential of this new tool for customer engagement."
 
Explore TryLive.com - virtual try on and product visualization solutions
 
We think the future is here.
 
Links to the original articles (in French):

 

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Adidas Eyewear: Combining Sport Performance with AR Innovation

Submitted by Andrew Cassidy on Wed, 01/16/2013 - 18:35

 

Adidas Eyewear combines high-end materials with high-tech innovation to bring the worlds of performance and style together.

Adidas Eyewear covers a wide range of sports including cycling, golf, running, hiking, and mountain sports.

Different sports have different requirements and as such Adidas Eyewear wanted to give its users the tools to find the perfect combination of lens and frame for each sport and weather conditions - and of course to provide Augmented Reality virtual try on functionality to try them on before buying!

The app also incorporates YouTube and Facebook feeds to tie into a global social media strategy. Last but not least, a GPS store locator is included to drive users to nearest retail outlet.

The Adidas Eyewear app showcases both the Performance and Originals lines of eyewear and is available internationally in 8 languages on the AppStore.

Download the Adidas Eyewear app for iPhone or iPad.

Client: Adidas Eyewear Austria
Agency: Netural.com
AR technology provider: Total Immersion

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New AR Guide hot off the press

Submitted by Andrew Cassidy on Tue, 01/08/2013 - 18:08
Elseiver recently published a new Emerging Technologies Guide to Augmented Reality. 
 
It is both a fascinating trip down AR memory lane and a peek into an augmented reality future. It also explores the forces driving the market in depth.
 
Total Immersion is present throughout the book and is cited as both the first solutions provider to enter the market and as the current "market leader for AR software and production quickly becoming a worldwide phenomenon."
 
From the fourth cover: "If you want to see the future, look here."
 
We couldn't agree more.
 

 

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New D'Fusion Studio includes updated OS support, exporters, optimizations

Submitted by Andrew Cassidy on Thu, 01/03/2013 - 15:26

The team at Total Immersion has been busy readying a number of updates to D'Fusion, the world's most widely-used commercial AR solution.

The latest D’Fusion update includes new OS support, exporters for Maya and 3DSMax 2013 and a faster decryption system.

D'Fusion 3.26 is now available for download on the Community Website.

New OS support

  • iOS6 officially supported and fully tested on iPhone 5, iPad 4th generation and iPad Mini. D'Fusion Mobile also now supports the new armv7s architecture
  • Mac OS X Mountain Lion 10.8 and Windows 8 Desktop are also fully supported.

New exporters for Maya and 3DSMax 2013

Faster content decryption system for improved user experience

Download D'Fusion 3.26 for free.

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Discover AR gesture-controlled product explorer by Braun

Submitted by Andrew Cassidy on Fri, 12/21/2012 - 18:20

To help launch its new Series 5 range of shavers, Braun called on digital brand management agency ARTUS and Total Immersion to concoct a web app of a new kind - the world's first augmented reality gesture controlled product exploration tool!

Braun wanted not only a way for consumers to discover and buy its shavers but also to reinforce its brand values of design and innovation.

Not "Air quotes" but Augmented Reality natural user interface

The web app captures hand movements via the webcam and uses them to control a 3D model of the shaver on top of a virtual mirror of end user. The user can also trigger content related to each of the shaver's innovations.

Watch demo video on YouTube

Try it out on Braun's web site (in German)

Concept and design: ARTUS

Technical implementation and development: Total Immersion

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Augmented Reality always ready to take to the stage

Submitted by Andrew Cassidy on Mon, 12/17/2012 - 12:45

Augmented reality is multi-faceted technology. One of those facets is natural user interface technology or gesture recognition.

Total Immersion partner OnScreen Communication, a strategic marketing and new-technology communication agency that works with several major brands in Italy, has done a wonderful job of showcasing D'Fusion-powered gesture recognition in a slick video.

OnScreen Communication's implementation enables speakers to make spectacular and engaging live presentations while freeing them up to move on stage.

Presentation media including text, images, photos, 3D and augmented reality assets can be selected and displayed with ease.

A virtual interface frees the speaker from using a remote control and makes it possible to manipulate files and media all while interacting with the audience.

Watch the video: OnScreen Communication Interactive Interface

Find OnScreen Communication in the Partner Directory

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Walking in a Milka Wonderland

Submitted by Andrew Cassidy on Wed, 12/05/2012 - 18:34

The festive season is already upon us. But it’s not all about gingerbread and mulled wine; It’s also very much about chocolate!

Mondelez International (formerly Kraft Foods), owner of Milka Chocolate, wanted to organize something special as part of the 111-year anniversary celebrations of the iconic brand.

Milka hosted a special event at the Christmas market of Vienna during the first weekend of December and has since taken over the concourses at the Berlin and Frankfurt central railway stations to offer travelers some fun away from the hustle and bustle of their journeys.

Mondelez called on brand agency Drewes & Keretic and Total Immersion to provide a Milka Christmas campaign like no other.

The journey into the Christmas Milka world begins on a 2 x 3 meter platform, designed as a giant Milka advent calendar.

Milka augmented reality giant advent calendar

Travelers taking part find themselves projected onto a Giant Screen — 4x5 meter — and can meet the virtual Milka Santa Claus, take part in a toboggan race, or catch candy stars with the help of the Milka snowman. A real-life Santa Claus joins the real world to complete the setting and to distribute chocolate treats and over 15 000 prizes to lucky participants.

Watch the video on YouTube.

"Milka Christmas World" — running until December 24th daily, 7:30 (weekends from 10 AM) – 19:30 at Berlin and Frankfurt Central Stations.

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Tmall relaunch event wins major industry awards

Submitted by Andrew Cassidy on Mon, 12/03/2012 - 19:17

Total Immersion is proud to announce that global brand experience agency Jack Morton Worldwide won 2 major industry awards for its Augmented Reality based work on the Tmall.com relaunch.

Jack Morton is the proud recipient of the Stevie Gold Award for Best New Product Introduction Event and the Marketing Event Awards Bronze for Best Digital Integration.

Tmall.com is one of the world's largest shopping hubs — a Chinese hybrid of Amazon and eBay — and is operated by Taobao.

Tmall launched its visual identity earlier this year at a 3 day event in Beijing.

Tmall.com was keen to position itself as not only a leading shopping hub but a showcase for the future of shopping itself.

But how to get 1.3 billion consumers excited about the revamped site?

The answer: An extraordinary, interactive installation powered by augmented reality (AR) to bring the digital world into the living world.

Watch the video on Youtube. Watch the video on Youku.

Jack Morton, with Total Immersion providing technological support, designed eight consumer-inspired living spaces in an exhibition space the size of a traffic intersection. Guests were given iPads to share their experiences live.

Augmented reality enabled guests to try on items. Guests could try on clothes, eyewear and jewelry, test different devices, and play with gaming systems.

Everything featured in this hybrid real-virtual TMall world was available on the website and could be purchased instantly with the iPads.

The results were extremely positive with 25 million views on Youku, 3000+ Weibo posts, coverage on 10+ TV channels, 50 Chinese newspapers, and 1000 online media outlets. In the end, there were 3,000,000 reposts and comments and around 26,000,000 media impressions.

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The Hobbit: An Unexpected Augmented Reality Journey

Submitted by Andrew Cassidy on Tue, 11/27/2012 - 18:13
Impatient for the first installation of the Hobbit trilogy?
 
Don't worry, the fun has already started.
 
Warner Bros teamed with Total Immersion partner Play Nicely — for the fourth time this year — to create a magnificently rich augmented reality app to transport you directly to Middle Earth and the world of the Hobbit.
 
Choose between 13 personas to try on and a host of different locations.
Make a video. Take a photo. Download it or share it.
 
 

Hobbit Augmented Reality App

Those with a finer eye for the technical details will appreciate the prowess of User-Generated Content video direct from AR enabled Flash.
 
Take an Unexpected Augmented Reality Journey today.
Become a member of the Company of Dwarves.
 
 

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