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Adidas Eyewear combines high-end materials with high-tech innovation to bring the worlds of performance and style together.
Adidas Eyewear covers a wide range of sports including cycling, golf, running, hiking, and mountain sports.
Different sports have different requirements and as such Adidas Eyewear wanted to give its users the tools to find the perfect combination of lens and frame for each sport and weather conditions - and of course to provide Augmented Reality virtual try on functionality to try them on before buying!
The app also incorporates YouTube and Facebook feeds to tie into a global social media strategy. Last but not least, a GPS store locator is included to drive users to nearest retail outlet.
The Adidas Eyewear app showcases both the Performance and Originals lines of eyewear and is available internationally in 8 languages on the AppStore.
Client: Adidas Eyewear Austria
AR technology provider: Total Immersion
The team at Total Immersion has been busy readying a number of updates to D'Fusion, the world's most widely-used commercial AR solution.
The latest D’Fusion update includes new OS support, exporters for Maya and 3DSMax 2013 and a faster decryption system.
New OS support
- iOS6 officially supported and fully tested on iPhone 5, iPad 4th generation and iPad Mini. D'Fusion Mobile also now supports the new armv7s architecture
- Mac OS X Mountain Lion 10.8 and Windows 8 Desktop are also fully supported.
New exporters for Maya and 3DSMax 2013
Faster content decryption system for improved user experience
Download D'Fusion 3.26 for free.
To help launch its new Series 5 range of shavers, Braun called on digital brand management agency ARTUS and Total Immersion to concoct a web app of a new kind - the world's first augmented reality gesture controlled product exploration tool!
Braun wanted not only a way for consumers to discover and buy its shavers but also to reinforce its brand values of design and innovation.
The web app captures hand movements via the webcam and uses them to control a 3D model of the shaver on top of a virtual mirror of end user. The user can also trigger content related to each of the shaver's innovations.
Watch demo video on YouTube
Try it out on Braun's web site (in German)
Concept and design: ARTUS
Technical implementation and development: Total Immersion
Augmented reality is multi-faceted technology. One of those facets is natural user interface technology or gesture recognition.
Total Immersion partner OnScreen Communication, a strategic marketing and new-technology communication agency that works with several major brands in Italy, has done a wonderful job of showcasing D'Fusion-powered gesture recognition in a slick video.
OnScreen Communication's implementation enables speakers to make spectacular and engaging live presentations while freeing them up to move on stage.
Presentation media including text, images, photos, 3D and augmented reality assets can be selected and displayed with ease.
A virtual interface frees the speaker from using a remote control and makes it possible to manipulate files and media all while interacting with the audience.
Watch the video: OnScreen Communication Interactive Interface
The festive season is already upon us. But it’s not all about gingerbread and mulled wine; It’s also very much about chocolate!
Mondelez International (formerly Kraft Foods), owner of Milka Chocolate, wanted to organize something special as part of the 111-year anniversary celebrations of the iconic brand.
Milka hosted a special event at the Christmas market of Vienna during the first weekend of December and has since taken over the concourses at the Berlin and Frankfurt central railway stations to offer travelers some fun away from the hustle and bustle of their journeys.
Mondelez called on brand agency Drewes & Keretic and Total Immersion to provide a Milka Christmas campaign like no other.
The journey into the Christmas Milka world begins on a 2 x 3 meter platform, designed as a giant Milka advent calendar.
Travelers taking part find themselves projected onto a Giant Screen — 4x5 meter — and can meet the virtual Milka Santa Claus, take part in a toboggan race, or catch candy stars with the help of the Milka snowman. A real-life Santa Claus joins the real world to complete the setting and to distribute chocolate treats and over 15 000 prizes to lucky participants.
Watch the video on YouTube.
"Milka Christmas World" — running until December 24th daily, 7:30 (weekends from 10 AM) – 19:30 at Berlin and Frankfurt Central Stations.
Total Immersion is proud to announce that global brand experience agency Jack Morton Worldwide won 2 major industry awards for its Augmented Reality based work on the Tmall.com relaunch.
Jack Morton is the proud recipient of the Stevie Gold Award for Best New Product Introduction Event and the Marketing Event Awards Bronze for Best Digital Integration.
Tmall.com is one of the world's largest shopping hubs — a Chinese hybrid of Amazon and eBay — and is operated by Taobao.
Tmall launched its visual identity earlier this year at a 3 day event in Beijing.
Tmall.com was keen to position itself as not only a leading shopping hub but a showcase for the future of shopping itself.
But how to get 1.3 billion consumers excited about the revamped site?
The answer: An extraordinary, interactive installation powered by augmented reality (AR) to bring the digital world into the living world.
Jack Morton, with Total Immersion providing technological support, designed eight consumer-inspired living spaces in an exhibition space the size of a traffic intersection. Guests were given iPads to share their experiences live.
Augmented reality enabled guests to try on items. Guests could try on clothes, eyewear and jewelry, test different devices, and play with gaming systems.
Everything featured in this hybrid real-virtual TMall world was available on the website and could be purchased instantly with the iPads.
The results were extremely positive with 25 million views on Youku, 3000+ Weibo posts, coverage on 10+ TV channels, 50 Chinese newspapers, and 1000 online media outlets. In the end, there were 3,000,000 reposts and comments and around 26,000,000 media impressions.