Augmented Reality comes to Gotham City

News

Augmented Reality comes to Gotham City

Want another piece of Gotham City's most wanted while waiting for the home release?
 
Total Immersion partner Play Nicely used D'Fusion to produce a wonderful, high-sheen, 3D augmented reality marketing campaign for one of this year's biggest movies, The Dark Knignt Rises.
 
This interactive experience allows users to try on the Batman, Bane and Catwoman personas and to post their alter ego to the global activity map and simultaneously share them via Facebook, email and Twitter.
 
The TDKR video is available at: http://vimeo.com/46679846

TDKR: Gotham City's Most Wanted can be downloaded for free for the iPhone or iPad from the App Store. 
You can also try it on the web at: http://apps.warnerbros.com/thedarkknightrises/ar/us/
  • Share