Direct Optic sells more glasses online with TryLive


Direct Optic sells more glasses online with TryLive

Virtual fitting rooms truly are the new big thing for e-commerce. For the past 5 months, visitors to have been able to try on glasses virtually before buying them. To the question “Does this help your sales?” Direct Optic says a resounding “Yes!”

Shoppers using the 3D virtual try-on feature have 41% higher conversion rates and an average basket 12.5% higher than those not using virtual try on.


Disruptive innovation is at the heart of Direct Optic’s business strategy, to differentiate themselves from their competitors, but also to attract and retain new customers, boost sales and reduce return rates. After evaluating the different online fitting room solutions available, Direct Optic chose TryLive™ Eyewear

“Thanks to Total Immersion’s solution, we are able to offer our customers a virtual fitting room, which is both fun and engaging to use. Over 80% of our customers appreciate this initiative,” said Karim Khouider, co-founder of Direct Optic. 

Direct Optic uses TryLive for about half of their catalog, and has opted for a Software as a Service (SaaS) deployment. To learn more about TryLive, visit
Total Immersion will be exhibiting at the SILMO Paris trade show, October 4-7. We are presenting in Hall 5A, stand 5G 023 (in the Village area).

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