The Hobbit: An Unexpected Augmented Reality Journey

News

The Hobbit: An Unexpected Augmented Reality Journey

Impatient for the first installation of the Hobbit trilogy?
 
Don't worry, the fun has already started.
 
Warner Bros teamed with Total Immersion partner Play Nicely — for the fourth time this year — to create a magnificently rich augmented reality app to transport you directly to Middle Earth and the world of the Hobbit.
 
Choose between 13 personas to try on and a host of different locations.
Make a video. Take a photo. Download it or share it.
 
 

Hobbit Augmented Reality App

Those with a finer eye for the technical details will appreciate the prowess of User-Generated Content video direct from AR enabled Flash.
 
Take an Unexpected Augmented Reality Journey today.
Become a member of the Company of Dwarves.
 
 
  • Share