[VIDEO] Swarovski ‘Be Amazing’ Campaign Goes Virtual with Total Immersion's Augmented Reality

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[VIDEO] Swarovski ‘Be Amazing’ Campaign Goes Virtual with Total Immersion's Augmented Reality

15 amazing seconds of fame get a dose of sparkle.

 

When a brand introduces a new product, it helps to do it with a bang. KKLD* Berlin took that bang, added some booming technology, a fresh beat, and a heavy dose of sparkle.

 

KKLD* is piloting cutting-edge augmented reality on Facebook to introduce Swarovski Amazing sunglasses on an international scale. Fans are invited to get their 15 amazing seconds of fame by dancing to one of the summer’s hottest tracks while “trying on” a pair of the new shades. Then, to personalize their performance, fans can select one of four sparkle filters to play over their video.

 

 
 

Should fans choose to publish their video, it will be entered to win one of 15 pairs of Swarovski Amazing sunglasses and shared on the Swarovski’s YouTube channel for the world to see and share.

 

 

 

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