Contemporary Art Comes to Life with ARTY Magazine thanks to Augmented Reality

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Contemporary Art Comes to Life with ARTY Magazine thanks to Augmented Reality

Augmented Reality meets the Art world with a unique, 3D experience developed by OnScreen Communication for Arty - China's most popular contemporary art magazine.

ARTY's latest edition was enriched with an augmented reality experience inspired by Lucio Fontana, Italian painter, sculptor and theorist. Lucio Fontana is mostly known as the founder of the Spatial Movement, establishing rules of creation around the space and the time.

The application engages users emotionally by allowing them to virtually enter a world in the spirit of Lucio Fontana’s work. When users hold the magazine cover up to their webcam, they will experience amazing 3D animations: a virtual screen appears, breaks open and they enter a three-dimensional space.

Two additional issues of the magazine are planned to be enhanced with Augmented Reality this year.

The solution was developed by OnScreen Communication using D’Fusion technology by Total Immersion to bring Italian style to China. It can be found on ARTY’s official website.

Download and print the magazine cover and Experience the Arty experience in Augmented Reality.

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