Mastodon Partners With Total Immersion to Create Augmented Reality Experience

News

Mastodon Partners With Total Immersion to Create Augmented Reality Experience

New Single, “Curl of the Burl,” Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011.  

 

Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based Company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on The Hunter, the user can turn themselves into The Hunter sculpture that is pictured on the cover.

 

Though the track “Black Tongue,” from The Hunter has already made its presence known, “Curl Of The Burl,” will be the first official single from the album and will be digitally released worldwide on August 16th through all digital music retailers. A video for the track will be filmed in the near future. The physical configurations for The Hunter, which will be released by Reprise Records on September 27th, are as follows: Standard CD includes the album’s 13 tracks, plus a basic Augmented Reality Experience in which the users head becomes the ‘creature’ on the album’s front cover in full 3D.

  • Share