Feel the wrath: Augmented Reality and new film 'Wrath of the Titans' join forces

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Feel the wrath: Augmented Reality and new film 'Wrath of the Titans' join forces

Wrath Of The Titans was released in cinemas worldwide on March 30th so for some weeks Play Nicely worked diligently to deliver a complimentary AR marketing campaign that used TI's D'Fusion for Adobe Flash.

The online AR experience allows participants to try on authentic Wrath Of The Titans 3D face models via their live webcam stream. There is a choice of characters including Minotaur, Cyclops (with moving eye) or Kronos himself and requiring no additional plug-in to Adobe Flash you can be trying them out and taking a photo in no time. 

The concept was prompted by the release of disguiseAR, our previous face-tracking application available in the App Store. Fortunately the same technology was portable from iOS to web and we were encouraged by the client to make the most of Flash 11's performance increase as well as pushing the potential of the latest version of Away 3d.

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