Augmented Reality and the car of the future

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Augmented Reality and the car of the future

With over 30 years presence in the Chinese market, Volkswagen, the German auto manufacturer, is keen to consolidate its growth and connect with a new generation of consumers.
 
Volkswagen wanted to invest in innovation and to connect with consumers at the same time. The result of its reflections has been a vast consumer outreach project fittingly called The People's Car Project.
 
Over the past year, Volkswagen has garnered over 160,000 car designs from members of the general public and encouraged over 11 million internet users to register to follow the project on the official website.
 
Visitors to last quarter's Guangzhou Auto Show were able to view and interact with a selection of crowdsourced 3D auto designs and test drive them at a special exhibit called the 'City of Imagination' - all thanks to the magic of Augmented Reality delivered by Total Immersion Hong Kong.
 
Visitors to Volkwagen stand at Guangzhou Auto Show experiencing Augmented Reality Exhibit
 
Using a specially designed augmented reality iPad app, visitors were able to see the designs come to life, take them for a virtual test drive and vote for their favorite concepts.
 
Company and industry-related information was overlaid within the app to convey Volkswagen's message of corporate responsibility car within the city and society of the future. 
 
Once again, augmented reality is proving its effectiveness at capturing the imagination and engaging crowds at an auto show.
 
The next phase of the project will premiere at next month's Shanghai Auto Show where the top ideas from The People's Car Project will be integrated into a winning design.
 
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