God of Fortune provides retail entertainment


God of Fortune provides retail entertainment

No Chinese New Year would be complete without an invocation of the God of Wealth and Fortune.

Hong Kong property giant Henderson enabled shoppers at one of its popular malls to do just this. 

Henderson Property in collaboration with Total Immersion installed an augmented reality promotional booth to gamify the New Year shopping experience and encourage spending.

Using face and motion detection, loyal customers could virtually dress up as the God of Fortune and catch falling gold coins and treasure. Players were rewarded with a photo shoot and a printed photo as a souvenir.

The event ran for 11 days over the new year period and over 2800 delighted shoppers participated in this retail entertainment experience.

Watch the experience on YouTube.

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