Mr. Peabody and Sherman Augmented Reality Campaign in Malls

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Mr. Peabody and Sherman Augmented Reality Campaign in Malls

An amazing travel back in time with Mr. Peabody and Sherman in 5 malls across the UK.

To coincide with the UK movie release, visitors were invited to engage with augmented reality kiosks, equipped with cameras to see themselves dressed up in a variety of costumes inspired by the movie. They could for example try Mr. Peabody's iconic glasses, take a picture of themselves and receive it by email.

This augmented reality kiosk was part of an interactive 6-sheet nationwide campaign planned and booked with JCDecaux Innovate by Posterscope.

The augmented reality kiosk was developed by Total Immersion, using their face tracking technology and D’Fusion augmented reality software.

Watch the video of Mr. Peabody and Sherman Augmented Reality Kiosk.

Learn more about JCDecaux Innovate and this project.

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