VIDEO - Augmented Reality on Giant Screen wowed Ukraine

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VIDEO - Augmented Reality on Giant Screen wowed Ukraine

From January 7th to the 14th, a Ukrainian TV station "Ukraine" launched a new promotion “A Happy New Year Ukraine” in public locations throughout 3 different cities in order to familiarize with their audience and potential viewers.

1 + 1 Video Design installed augmented reality promos in the cities shopping malls; cheery playful snowmen taking part in holiday festivities and games. All of the chosen images were viewed on plasma screens where shoppers could not only watch but physically interact. Whether it was drawing on the screen, racing to catch fish, or decorating a Christmas tree, all shoppers took home a complementary photo and a memorable virtual experience of the augmented reality snowmen display.

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