Play with the New Skoda Octavia Combi in Augmented Reality

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Play with the New Skoda Octavia Combi in Augmented Reality

For the release of the new Skoda Octavia Combi, Skoda wanted to organize a special event to engage visitors with the new car.

For two weeks at the Central Station in Berlin, Skoda introduced a fun, innovative way to discover the new Octavia Combi with 2 interactive games in Augmented Reality on a giant screen.

The experience starts when the visitor opens the car trunk. The presenter then invites them to choose between two interactive experiences and play with the car.

Touch the rainbow to change the car’s color in the blink of an eye from red to blue and find out which one you prefer. Or, play with the balloons that have just been released. Let’s catch and store them in the Octavia Combi’s trunk.

During the two weeks, more than 8000 people visited the exhibition and had the opportunity to engage with and admire the Octavia Combi.

This experience was created by the digital agency Stroër and developed by Total Immersion using its D’Fusion Pro solution.

Watch the video on YouTube.

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