Edge Of Tomorrow Augmented Reality Campaign

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Edge Of Tomorrow Augmented Reality Campaign

For the release of Edge Of Tomorrow the movie, JCDecaux Innovate and Warner Bros associated with Total Immersion to offer a unique interactive experience on bus shelters in the city center of Madrid and Amsterdam.

People were invited to transform themselves into a hero by choosing between 3 armors and playgrounds inspired by the movie. By taking a photo and sharing it on Facebook, they can immortalize this moment.

In just 7 days, over 3,000 photos were taken and shared, demonstrating once again the strength of Augmented Reality and people’s interest in interacting with Out of Home.

This application was developed by Total Immersion using their cutting edge Face Tracking technology.

Watch a video of the Edge Of Tomorrow augmented reality kiosk.

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