Henderson's first interactive AR event for real-estate marketing


Henderson's first interactive AR event for real-estate marketing

In a real-estate marketing first, Henderson Land Development Company has launched an interactive campaign at the MTR Hong Kong station for its seaside property development in Ma On Shan.

Passersby are invited to stand on a designated spot in front of a digital billboard. With augmented reality technology, they will then see themselves by the sea and can interact with virtual puppies and fairies.

"The concept of using augmented reality to promote the residential development is innovative and this striking idea vividly presents the unique features of our property in a very engaging way. The campaign has generated awareness in the market and conveyed relevant message to our target customers in the MTR station." - said by Mr. Louis Li, Assistant General Manager from Henderson.
"We are very excited to work with Henderson to push the boundaries of what is possible with Augmented Reality (AR) on Out Of Home Giant Screen. We are just beginning to see AR usage in real-world scenarios, and the Henderson-Total Immersion cooperation will help accelerate this effort—ensuring resulting experiences are exciting for users."" - said by Philippe Depassorio, Head of APAC from Total Immersion.

Video of the campaign:

Project creative by Bates Asia, technology powered by Total Immersion.

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