‘The Lock’ brings Augmented Reality into NYC hottest streets and venues

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‘The Lock’ brings Augmented Reality into NYC hottest streets and venues

The Lock is a new, free mobile AR application enabling users to discover the city "Gems" hidden around them. Based on Total Immersion D'Fusion AR platform, it radically changes the way NYC residents and visitors can experience the city.

No more Search, Recommendations or Ratings but rather Spontaneity, Surprise and Unplanned Fun!! The app can be downloaded for free on the App Store.

Users share their coolest discoveries while earning points to advance levels and unlock more and more exclusive content.

Some stickers started popping-up in East/West Village and Williamsburg… and more will keep on appearing this week. 

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