2013: Augmented Reality on top of the Agenda

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2013: Augmented Reality on top of the Agenda

As we enter the New Year, augmented reality is the subject of renewed media attention.
 
French media outlet Journal du Net and the La Tribune business paper have both published write ups on the current state of augmented reality.
 
Long touted as the future of mobile devices, AR is finally about to enter the second ascending leg of the Hype Cycle - or new technology adoption cycle as described by Gartner Inc.
 
According to the articles, augmented reality looks destined to go beyond smartphones and tablets and take on a much more pervasive role for consumers and business alike.
 
Interviewed for JDN, Total Immersion CEO, Bruno Uzzan was quoted as saying:
"The Internet giants without augmented reality technologies are going to quickly take notice of the potential of this new tool for customer engagement."
 
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We think the future is here.
 
Links to the original articles (in French):

 

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