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AR Wows Chicago Auto Show
Submitted by Total Immersion on Tue, 02/19/2013 - 09:48
The Chicago Auto Show is one of the world's largest auto shows. And one of the biggest attractions at the show was a car that didn't exist.
Or rather, it was a car with a powerful augmented reality presence - Brought to life by Total Immersion and powered by D'Fusion!
The all-new 2013 Toyota Avalon is unlike any car Toyota has ever made. It is a car with a design story to tell.
To draw visitors in and to let them engage with the car's breakthrough design secrets, Toyota USA and its long-standing partner Saatchi LA selected Total Immersion to create a hands-on experience of a new kind.
Toyota chose augmented reality as the medium to tell its story.
Get up close. Step inside. See how it was made. Visitors could do all of this and more. It's not often that a car that generates such buzz is not even there.
Discover how augmented reality brought the 2013 Toyota Avalon to life: Watch the 2013 Toyota Avalon Augmented Experience on YouTube