Jamaican cable operator, Flow Jamaica, called on Total Immersion partner CGR Communications to create an out-of-home augmented reality experience to help recruit customers and acquire leads for its Set Top Box, HDTV and telephony services.

 

Visitors to the popular Jamaica Jazz and Blues Festival 2013 were given flyers inviting them to the Flow Jamaica stand. Once there, they could hold up the flyer to a big screen to control an augmented reality experience.

 

As an extra surprise, a number of the flyers were specially marked to trigger a special augmented reality experience entitling their holders to a prize.

 

With many other companies at the festival competing for visitors' attention, Flow Jamaica was very pleased to measure a significant lift in traffic to its own festival stand over past years and over its neighbors.

 

Find out what buzz was about: Watch the video on YouTube