Peter Boutros Joins Total Immersion as Worldwide President


Peter Boutros Joins Total Immersion as Worldwide President

Total Immersion Positions for Strategic Global Expansion


LOS ANGELES, CA- April 19, 2012- Total Immersion (TI), global leader in Augmented Reality (AR) innovation, announced today the appointment of Peter Boutros, Worldwide President.

Said Bruno Uzzan, CEO and co-founder, Total Immersion, “Peter has extensive worldwide experience in business leadership and commercial management. He will be a formidable asset, as we expand our geographic and sector footprint, and AR technology dominance.”

Boutros has held CEO positions at The Vista Institute and Logistix/Equity Marketing Worldwide; and global management roles, including Senior Vice President Worldwide Category Management, at the Walt Disney Company. He is a dual citizen of the USA and Australia.

“Augmented Reality technology is a bleeding edge technology and quickly becoming a part of our everyday lives,” said Boutros. “Total Immersion is at the AR forefront of e-commerce, content delivery and social experiences - we’re at a tipping point of a new phenomenon.”

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