VIDEOS - Orange Réunion Entertained Shopping Malls for Xmas


VIDEOS - Orange Réunion Entertained Shopping Malls for Xmas


To celebrate the festive season, Orange has developed a modern, digital, 360° Christmas fairytale surrounding the magic of its latest innovations, with the new TV generation in mind.

In La Réunion Island, Orange proposed in famous shopping malls and Orange Store a roadshow of the Augmented Reality Event: the Christmas Dance.

In each meeting spots, three hosts welcomed winter travelers to a circular stage and a large screen. With amazement, they will be invited by the virtual characters of the Orange campaign "Christmas as never seen before” (dwarf, fairy, Santa Claus and the three Wise Men) popping up on the screen to join an Augmented Reality dance. By positioning themselves on the stage, they became actors of "The Christmas Choreography" and improvised onto the festivity dance together with the animated characters.

More than 600 videos were recorded in 3 weeks and you can vote for best video on dedicated website.

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