VIDEO - Louis Vuitton Circus Experiences Mobile Augmented Reality Campaign in Japan


VIDEO - Louis Vuitton Circus Experiences Mobile Augmented Reality Campaign in Japan


This holiday season we come across a very innovative collaboration campaign between Louis Vuitton Japan and au (KDDI). “Louis Vuitton Circus” is a seasonal campaign that bridges the world of high fashion, augmented reality, and social interaction.

Available for a limited period only, this AR application is linked to the Louis Vuitton shopwindow concept in the "LOUIS VUITTON CIRCUS in collaboration with au” campaign promoted jointly by KDDI and Louis Vuitton.

Using SATCH SDK, companies and application providers can create AR applications for mobile phones in an open development environment, and by registering their AR applications with au one Market, they can develop new corporate promotions and services incorporating AR. Henceforth, customers will be able to enjoy a whole new world every day through AR, obtaining wide-ranging information and images from AR apps, irrespective of genre such as products, stores and sightseeing spots.

The journey into magic begins at Louis Vuitton’s window display which invites everyone into the world of fantasy and illusion. Decorative animals and flying acrobats are coloring shop windows around Tokyo these days. Though they may seem so, these are not your average window displays. Rather they hold secrets in them to be unveiled connecting the virtual world with a real shopping experience.

Shoppers are invited to use the phone’s camera to detect the encoded secret while using the campaign homepage on your PC, which is the first contact point. Then you head to a store window (with friends it seems) to interact with the window display sticker which gives another hint to the secret. The last step is physically entering the shop and receiving limited edition of AR cards which unveil the full secret using the application on Android.


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