Smartbox offers to Shoppers across Europe Augmented Reality In-Store Experience as a Christmas Animation

News

Smartbox offers to Shoppers across Europe Augmented Reality In-Store Experience as a Christmas Animation

Smart&co is the European leader in the "gift boxes" market. Smart&co and its Smartbox™ gifts are specialists in creating even more interesting trips, leisure activities and gifts. Since the founding of the group in 2001, over 12 million gift boxes were sold. Smartbox™ products are available in more than 20 000 sales points in France.

To support Christmas sales and engage consumers in store, Smartbox deployed 20 kiosks across Europe in Smartbox flagship stores and entertainment retail chains. This in-store Augmented Reality experience offers “1 minute of fun with Smartbox” and immerses consumers into Smartbox most exciting experiences like cooking class, parachute jumping or spa treatment. Based on face tracking and packaging recognition features, this experience is an interactive way to propose to shoppers to (re)-discover Smartbox concept with style and smile!

 You can experience it in France (FNAC St Lazare, FNAC Montparnasse, FNAC Forum des Halles, Boutique Smartbox Belle Epine),  Spain (FNAC Triangle, FNAC Callao), Switzerland (Manor Pfäffikon, SBB CFF Basel) and Italy (Media World Bergamo). More locations will be installed in the upcoming days in Belgium and Italy.

  • Share