VIDEO - KFC proposed in-store augmented reality experience to engage with consumers in Poland

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VIDEO - KFC proposed in-store augmented reality experience to engage with consumers in Poland

KFC_Augmented_Reality

Total Immersion's partner Adv.pl proposed to KFC in Poland an innovative and creative marketing campaign using Augmented Reality Kiosks in restaurants to strengthen brand awareness to young people.

Consumers were invited to play an Augmented Reality Game, catch and put some fresh ingredients into the KFC box to won a KFC Krusher. Adv.pl developed this advergame on Total Immersion's Augmented Reality Software D'Fusion Studio on different channels: mobile, KFC website and on Facebook Fan Page. Users were invited to send free sms to friends and invite them to the nearest KFC Restaurant, where the game was taking place. 

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