AWARD - LOLiday Cards enchanted Westfield malls for the holiday season

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AWARD - LOLiday Cards enchanted Westfield malls for the holiday season

LOLiday_Card

Shoppers at Westfield malls were invited to create the funniest, personalized e-cards for free this holiday season by posing in front of a winter background. An accomplice could take their picture thanks to the LOLiday app, superimposing hilarious virtual elements to create silly scenes, such as kissing an elf, wearing reindeer antlers or becoming a nutcracker soldier. LOLiday cards could then be shared through Facebook, Twitter (#LOLiday) and email.

The digital agency Evolution Bureau (San Francisco), chose to work with Total Immersion to create this interactive Augmented Reality experience available on Android and iOS.

The Westfield LOLiday Cards App has been selected as the App of the Day Award Winner for December 26th by The FWA, in the Mobile of the Day category.

FWA (Favorite Website Award) is an industry recognized award program, established in 2000, showcasing projects which use cutting edge technology, together with inspirational ideas, that lead the way for future generations.

 

 

 

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