Orange takes part with an invitation to its Christmas Choreography: a joyful and festive unique experience

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Orange takes part with an invitation to its Christmas Choreography: a joyful and festive unique experience

For the end of year festivities, Orange invites you to share the magic of Christmas by joining its Christmas Choreography; a truly amazing and novel animation.

This highlight falls within the framework of its just launched media campaign “Christmas as never seen before” : a modern, digital and 360 Christmas Tale and an opportunity to Orange to develop a special and jubilant universe, with a pinch of soul.

 

The very first Augmented Reality campaign in a public place in France!

From 28th November until 4th December, travelers and commuters in Gare du Nord train station, underground station Auber RER in Paris and train station Saint-Charles in Marseille will be conveyed to an exclusive Augmented Reality experience, to become, for just a fraction of  pre-Christmas time, dancers of a  “Christmas Choreography”. A sure way to get in the Christmas spirit!

 

A festive original and sharing twinkle time!

In each meeting spots, three hosts will welcome winter travelers to a circular stage and a large screen. With amazement, they will be invited by the virtual characters of the Orange campaign "Christmas as never seen before” (dwarf, fairy, Santa Claus and the three Wise Men) popping up on the screen to join an Augmented Reality dance. By positioning themselves on the stage, they will become actors of "The Christmas Choreography" and will improvise onto the festivity dance together with the animated characters.

Christmas being a time of sharing, specific kiosks will be displayed to publish the choreography videos on social networks, providing yet an another chance to live and re-live this unexpected experience and to create a real-life virtuality.

 

A powerful relay to social networks

This operation will also be relayed on Orange brand digital platforms, such as its channel YouTube. Internet users’ videos, films screened for the occasion and personalized Christmas cards will come as additional feeds to this operation as well as a virtuality supported by a large seeding campaign (video contents spread on relevant blogs).

Join Facebook event page!

Credits: Orange France / Havas Media

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