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Try on virtual Bulgari Rings with Augmented Reality
Submitted by Gaelle Maurugeon on Fri, 05/24/2013 - 15:38
You are only at 4 steps from your ring!
Bulgari, the luxury Italian jeweler, just launched a new application on their website, “Experience the Ring” for trying on virtual engagement rings.
Their ring collection, Bridal, represents the eternal promise of an extraordinary love. That’s where the magic of augmented reality makes this dream becomes a reality!
Customers are invited to use their webcam, print a ring paper sheet, and see a virtual ring appears on their finger, like in a virtual mirror.
This application was developed using the virtual jewelry try-on solution, TryLive by Total Immersion. The integration was made by Grand Union Italy agency, Milan in the website they developed for Bulgari Bridal.
Discover The Bulgari Bridal Experience in Augmented Reality.
TryLive Virtual Dressing Rooms Showcased at Beijing CHIC 2013
Submitted by Gaelle Maurugeon on Tue, 05/21/2013 - 11:32
During the Beijing China International Clothing & Accessories Fair last month, 360Fashion invited Total Immersion to showcase its TryLive solution for the fashion industry.
During the exhibition, visitors were invited to step into the TryLive Virtual Fitting Room and Try on China’s top fashion designer Guo Pei’s Bridal Collection dress – virtually!
Using TryLive Apparel, the next-generation of virtual try-on solutions by Total Immersion, fashion shoppers can now “try anything on without taking anything off”.
AUGMENTED REALITY VIRTUAL TRY-ON EXPERIENCE
Experience the fun of dressing up in the latest styles thanks to TryLive Apparel, a virtual try-on solution for retail shops and fashion lovers. Look into the Magic Mirror and try on clothes virtually. TryLive offers an unrivaled way for shoppers to engage with your brand and to promote sales.
Read full articles in the China Daily and in the Culture Mag.
Catch Virtual Bubble Gum with Mat & Calu
Submitted by Gaelle Maurugeon on Tue, 04/30/2013 - 10:20
Dos en Uno is Chile’s largest bubble gum brand. In their latest marketing campaign, they used the famous characters Mat & Calu with Augmented Reality technology to promote their candy.
Total Immersion’s partner, Rotundapost, created the Augmented Reality mini-game using D’Fusion software. The goal is simple: catch as many bubbles as possible!
On PC, this is a web application. Thanks to face tracking technology, users are transformed into Mat or Calu and have to use their face to pop the bubblegum bubbles. On mobile, they have to point their phone to the bubble gum package to see Mat or Calu suddenly appear and play with the bubbles.
Play the game from your PC or download “Mat y Calu” Mobile application from the Appstore or on Google Play.
Watch the video now: http://youtu.be/ik39N-jOPdo.
Shoot virtual ghosts and save the William Peel
Submitted by Gaelle Maurugeon on Thu, 04/25/2013 - 17:34
William Peel is a Scottish whiskey recognized for decades for the quality and delicacy of their product. Native to the Lowlands and the Highlands in Scotland, the whiskey is barrel aged for 3 years to obtain its delicious taste.
Total immersion has partnered with Change Agency to develop a mobile application using D'Fusion Mobile for William Peel using Augmented Reality in a mini-game.
Download the mobile app and enter into the William Peel universe. Point your smartphone to the bottle and protect it from the malicious ghosts that appear in the environment. Be careful! These ghosts are moving fast. Shoot them all before they touch you. Stay alive for as long as you can to get the best score and possibly win a trip to Scotland and many other prizes!
Download Save the Peel Mobile application on the Appstore or on Google Play.
Augmented Reality and the car of the future
Submitted by Andrew Cassidy on Thu, 03/21/2013 - 13:59
With over 30 years presence in the Chinese market, Volkswagen, the German auto manufacturer, is keen to consolidate its growth and connect with a new generation of consumers.
Volkswagen wanted to invest in innovation and to connect with consumers at the same time. The result of its reflections has been a vast consumer outreach project fittingly called The People's Car Project.
Over the past year, Volkswagen has garnered over 160,000 car designs from members of the general public and encouraged over 11 million internet users to register to follow the project on the official website.
Visitors to last quarter's Guangzhou Auto Show were able to view and interact with a selection of crowdsourced 3D auto designs and test drive them at a special exhibit called the 'City of Imagination' - all thanks to the magic of Augmented Reality delivered by Total Immersion Hong Kong.
Using a specially designed augmented reality iPad app, visitors were able to see the designs come to life, take them for a virtual test drive and vote for their favorite concepts.
Company and industry-related information was overlaid within the app to convey Volkswagen's message of corporate responsibility car within the city and society of the future.
Once again, augmented reality is proving its effectiveness at capturing the imagination and engaging crowds at an auto show.
The next phase of the project will premiere at next month's Shanghai Auto Show where the top ideas from The People's Car Project will be integrated into a winning design.
God of Fortune provides retail entertainment
Submitted by Andrew Cassidy on Tue, 03/12/2013 - 13:24
No Chinese New Year would be complete without an invocation of the God of Wealth and Fortune.
Hong Kong property giant Henderson enabled shoppers at one of its popular malls to do just this.
Henderson Property in collaboration with Total Immersion installed an augmented reality promotional booth to gamify the New Year shopping experience and encourage spending.
Using face and motion detection, loyal customers could virtually dress up as the God of Fortune and catch falling gold coins and treasure. Players were rewarded with a photo shoot and a printed photo as a souvenir.
The event ran for 11 days over the new year period and over 2800 delighted shoppers participated in this retail entertainment experience.
Augmented Reality Show Reel 2013 now available
Submitted by Gaelle Maurugeon on Tue, 03/05/2013 - 15:54
We would like to share with you some of our best projects from the past year.
The all-new Total Immersion Augmented Reality Show Reel 2013 is now available for viewing. The Show Reel contains a multitude of exciting digital marketing projects developed with the world's leading commercial AR solution, D'Fusion.
Discover the experiences that drive business and engage the crowds. Mobile Advergaming, Interactive Giant Screen Events and In-store Signage are all covered.
Learn also how TryLive, the next-generation of product visualization and virtual try-on solutions, is helping boost e-commerce and retail sales across multiple markets including Eyewear, Home, Apparel and accessories.
AR Wows Chicago Auto Show
Submitted by Andrew Cassidy on Tue, 02/19/2013 - 09:48
The Chicago Auto Show is one of the world's largest auto shows. And one of the biggest attractions at the show was a car that didn't exist.
Or rather, it was a car with a powerful augmented reality presence - Brought to life by Total Immersion and powered by D'Fusion!
The all-new 2013 Toyota Avalon is unlike any car Toyota has ever made. It is a car with a design story to tell.
To draw visitors in and to let them engage with the car's breakthrough design secrets, Toyota USA and its long-standing partner Saatchi LA selected Total Immersion to create a hands-on experience of a new kind.
Toyota chose augmented reality as the medium to tell its story.
Get up close. Step inside. See how it was made. Visitors could do all of this and more. It's not often that a car that generates such buzz is not even there.
Discover how augmented reality brought the 2013 Toyota Avalon to life: Watch the 2013 Toyota Avalon Augmented Experience on YouTube
Augmented Reality Helping Customer Flow
Submitted by Andrew Cassidy on Thu, 02/14/2013 - 15:58
Jamaican cable operator, Flow Jamaica, called on Total Immersion partner CGR Communications to create an out-of-home augmented reality experience to help recruit customers and acquire leads for its Set Top Box, HDTV and telephony services.
Visitors to the popular Jamaica Jazz and Blues Festival 2013 were given flyers inviting them to the Flow Jamaica stand. Once there, they could hold up the flyer to a big screen to control an augmented reality experience.
As an extra surprise, a number of the flyers were specially marked to trigger a special augmented reality experience entitling their holders to a prize.
With many other companies at the festival competing for visitors' attention, Flow Jamaica was very pleased to measure a significant lift in traffic to its own festival stand over past years and over its neighbors.
Find out what buzz was about: Watch the video on YouTube
2013: Augmented Reality on top of the Agenda
Submitted by Andrew Cassidy on Fri, 01/25/2013 - 13:06
As we enter the New Year, augmented reality is the subject of renewed media attention.
French media outlet Journal du Net and the La Tribune business paper have both published write ups on the current state of augmented reality.
Long touted as the future of mobile devices, AR is finally about to enter the second ascending leg of the Hype Cycle - or new technology adoption cycle as described by Gartner Inc.
According to the articles, augmented reality looks destined to go beyond smartphones and tablets and take on a much more pervasive role for consumers and business alike.
Interviewed for JDN, Total Immersion CEO, Bruno Uzzan was quoted as saying:
"The Internet giants without augmented reality technologies are going to quickly take notice of the potential of this new tool for customer engagement."
We think the future is here.
Links to the original articles (in French):
