The Future of Augmented Reality

Augmented Reality might still be at its early age on a brand new market place, it is already mature and perceived as the technology of the future. The numerous applications emerging with the steady development of ground-breaking Augmented Reality projects will transform the way people see and learn from their surroundings and revolutionize companies’ business models.

Augmented Reality is a Magical Concept

Augmented reality (AR) is the integration of digital information with live video or the user's environment in real time. Devices used for Augmented Reality are commonly such as a computer, a camera, a processor and a screen. Basically, AR recognizes a visual, a live picture or a film, blends new information into it, in real time, and displays the virtual result in 3D onto a screen.

With Tremendous Virtual Reality Applications

One of the biggest advantages of Augmented Reality is to build a bridge between digital and real worlds. The implications are tremendous for instance from the promotion of products which can be transformed into game controller to the recognition of assembly parts to bring up 3D mounting instructions.   With the emergence of Smartphones, new Mobile Augmented Reality applications are on a rapid rise blending to their solutions contextual information and GPS tracking or geolocation.   These two separate technologies have come together in a way that enables augmented-reality applications to hit the mainstream and brings users a whole variety of truly immersive experiences.  

Augmented Reality Applications are numerous:

	E-Commerce/m-commerce with virtual trying-on of apparel leveraging on-line sales returns. Total Immersion latest innovative launch of the TryLive brand is radically transforming the evolution of e.commerce by bringing virtual fitting-room to the reach of the internet potential buyer. TryLive applications for eye-wear glasses can already be seen on line soon to be followed by virtual fitting for jewellery, footwear, clothes and furniture.
	Digital Marketing promoting a product or a brand through Augmented Reality games which can also combine characters licensing.
	Geolocation and its real time overlay of enhanced classified providing suggestive information to the user (eg. for restaurants, fashion outlets)
	Educational resources where Augmented Reality systems can be used to view for instance a panoramic re-creation of an historical event, superimposed on its real-time, to gain a deeper understanding on things like the structure of the galaxy. AR is also getting very popular in educating youngsters with 3D activated books. This is how it allows content to merge two media for the purpose of an enhanced reading experience where a reader can see text and images on a page as usual, but can also see dynamic, 3D computer graphics "hovering" over the page.
	Industrial, military and medical applications concerning the validation of designs or plans, the materialization of complex structures, providing field soldiers crucial information about their surroundings or the performing of surgery using Augmented Reality tools to see medical image visually superimposed on a human subject.

Total Immersion has evolved at the forefront of this ground-breaking technology and continues to do so investing a lot to develop new technology and usages.