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Believing that anything envisioned is possible, Total Immersion continues to create new ways for people to interact, perform and be entertained in every facet of life.
Where It All Started
Valentin Lefevre worked for a French company that made expensive flight simulators when he had a vision. It was the mid-1980s, when home computers were still a novelty, but Lefevre saw a day when the average person would be walking around with a device in their pocket that could house all their music. He also believed sophisticated video simulations could be played on the same device.
Valentin Lefevre and Bruno Uzzan co-founded Total Immersion in 1998, introducing Visio Training, a fitness simulation utilizing a treadmill and video to allow exercisers to run through the streets of different cities. The high quality consumer experience was what gave the company the chance to expand its vision beyond fitness.
Total Immersion went on to pioneer D’Fusion, the proprietary software enabling the fusion of reality and animation that came to be known as Augmented Reality (AR). The very first AR image, a tiger, came alive in 2004, just as the company was moving from a garage to a warehouse. Attending the DEMO technology conference that same year, Total Immersion won a coveted “Demogod” award, wowing a notoriously skeptical crowd.
Total Immersion and Augmented Reality quickly became a worldwide phenomenon, attracting such clients as Disney, FedEx and GM while creating new uses and business solutions for the rapidly evolving product.
Today, mobile technology is king. And as Valentin Lefevre envisioned a quarter century earlier, Total Immersion is developing compelling AR experiences that can fit in a pocket.
Where It’s Going
As far as Augmented Reality has come, Total Immersion believes it’s just the beginning.
Advances in plug-free downloads will speed the AR experience and encourage consumer use. Hand, eye and voice recognition are becoming increasingly sophisticated, and AR is expanding the capabilities. Increased CPUs, GPMs and memory storage will be taking mobile applications further. Creating a world like James Cameron’s Avatar will soon take weeks instead of years. And while entertainment applications capture our imagination today, Augmented Reality is poised for breakthroughs in everything from surgery to architecture to easing our day-to-day lives.
